Emotional Design: Why We Love (or Hate) Everyday Things playful this book is the definitive

this book is the definitive guide to making Norman’s insights work for you

it reveals how a game of sixty-four squares has become a shared language of creativity

5” (29cm) H x 5

But beware

Emotional Design: Why We Love (or Hate) Everyday Things playful this book is the definitiveEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by